GOLDLINE RECOMMENDS FOCUS ON DIVERSIFICATION

As Gold Hits Record Highs, Goldline International
Recommends Continued Focus on Diversification

September 17, 2010

Santa Monica, CA - September 17, 2010 - In a week where spot gold prices have twice hit record highs, precious metal dealer Goldline International is encouraging current and potential gold buyers to stay focused on physical gold as part of an overall long term diversification strategy.

"While many analysts believe that gold prices have plenty of room for further price increases, we want to counsel consumers to stay consistent and sensible in their approach to buying gold for their portfolio and not fall prey to speculative behavior," said Mark Albarian, President and CEO of Goldline. "Buying gold for portfolio diversification is a common sense strategy in any type of market, but now more than ever it is important to do your homework and avoid being ripped off."

Goldline has been a leader in the precious metals industry in educating consumers on how to get started in acquiring physical gold safely and securely since 1960. "We want to be sure that people learn about the different types of physical gold that are available, from rare antique coins to bullion bars, as well as clearly understand the risks and costs involved," said Scott Carter, EVP of Goldline. "We urge gold buyers to think for the long term, confer with their investment advisor, keep their overall exposure to gold to no more than 20% of their portfolio, and never go into debt to buy gold coins."

50 years of history in the precious metal industry and an A+ rating from the Better Business Bureau have helped assure consumers that Goldline is the best choice for buyers both new and experienced. "Unfortunately, an up-trending gold market has attracted unsavory new companies eager to scam unwary consumers," said Albarian. "Make sure to deal only with a reputable company with a history of taking care of all their customers. Also, consider using a credit card whenever possible so you can dispute fraudulent transactions should they occur, but be sure to pay off the card charge immediately."

Allocating a portfolio across multiple asset classes, including gold, is often recognized as a potential hedge against inflation and a declining dollar. In times of economic uncertainty, keeping a close eye on one’s investment portfolio’s risk profile is especially important.

Potential gold buyers with questions about acquiring precious metals can call Goldline at 877.641.2646 or visit goldline.com.

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